![]() Katie recalls, “We were upset watching our dairy farmer friends dumping milk, knowing how much hard work they put into their animals and product.” Their program meets two needs: creating an outlet for the excess milk and helping get food to those who have lost their jobs because of this pandemic. Lively Run has recently been in the news for their philanthropic efforts, raising money to produce cheese for local food banks. Inspired by the overwhelming support, the team hosted a virtual cheese hour with cheese boxes available for pre-order, and they’re participating in more virtual tastings with local breweries and vineyards. They were able to launch an online store and successfully promote it to customers, all in a matter of days. ![]() “We quickly pivoted because we had to, sales dropped by 50% because of restaurants and food service outlets closing,” explains Katie. These days Lively Run is facing the same challenge as many cheesemakers and shops – how to get their products to customers during a pandemic. Hoping to inspire customers to “live healthier, happier lives,” the Lively Run team traditionally hosts tours and events (including goat yoga!) to help teach them where their food comes from, and the benefits of supporting local agriculture. They are a part of a strong community that wants their producers to thrive, especially these days. It is important to them to not only use quality milk to make their award-winning cheeses, but to also support local farmers. The team at Lively Run makes unique cheeses using cow and goat milk from local New York state family farms. “Our mission is to make delicious artisan cheese inspired by the Finger Lakes and its culture,” says Katie. Now, Steve and Susanne, sons, Pete and Dave Messmer, and business partner, Katie Shaw own Lively Run Dairy, cementing its place in the cheese industry. ![]() from Germany, Steve and Susanne Messmer took over operations in 1995, and the family business was launched. One of the longest operating dairies in the country, Lively Run Dairy began production in 1982 in the Finger Lakes region. Keep checking back for more of their stories! If you’re an ACS member who’d like to be featured, contact us. We love our members at ACS and want to share their stories far and wide.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |